and stay by your side in the field.
In recent years, like many industries, the growing media market has been going through a period of significant pressure. Between growing supply uncertainties and successive price increases, it is entirely legitimate to question the sustainability of existing models and to seek viable alternatives. It is in this context that we have strengthened our field presence and worked on our competitiveness. Our goal is clear: to remain a reliable support in times that are anything but.
In this article, our field experts share how they support you in turning these challenges into real performance levers.
The commitment of our technical advisors: expertise at the service of the crop
Our field teams have a technical background. They know the crops, the irrigation systems, the climatic constraints specific to each region.
During their visits, our experts walk the rows, observe root development and maintain a constant dialogue with growers. This approach reflects a genuine commitment to detecting the smallest anomalies before they generate costly operational consequences.
This monitoring is part of how we work. While we don’t claim to be exhaustive, we do everything we can to be genuinely useful — well beyond simply taking an order.
What I observe during my visits is that the problems that cost the most are rarely the ones you see coming. A substrate that behaves differently from one season to the next, an EC that rises for no apparent reason — often, the root cause lies long before planting. My role is to be there early enough that we never end up in that situation.
Mickael, Technical Advisor at Biogrow
Adapting intelligently, without ever compromising on quality
We are aware of the economic pressure facing growers. That is why we work every day on our competitiveness, our formats, and our logistics.
We are ready to show great flexibility on many parameters to meet your needs:
- Order volume
- Bag format
- Delivery schedule
- Agronomic specificities related to your crop or region
What we do not compromise on: the agronomic quality of the substrate itself. Simply because a crop compromised in week 2 can never be fully recovered by week 6.
Market analysis: essential points to watch
New offers, sometimes very aggressive on pricing, have appeared on the market. While some are serious, others conceal realities that the initial quote does not mention. Before committing, we advise you to check the following points:
Points to check before signing
- Non-compliant volumes — bag weight or density not matching what was stated
- Floating freight costs — transport rates adjusted between order and delivery
- Hole-punching fees billed as extras — rarely anticipated, they reduce the initial price advantage
- Substrates untested in real conditions — porosity, water retention and homogeneity not verified in actual growing environments
The lowest listed price is almost never the actual price paid at the end of the season.
Our long-term position
We don’t claim to have all the answers. But we prefer an honest conversation to an order signed on a misunderstanding.
If we believe that an alternative solution is better suited to your situation, or if a choice presents an agronomic risk, we will tell you so — with complete honesty.
Our commitment is built on a solid history: for over 30 years, we have been supporting growers around the world. This longevity has allowed us to build a robust infrastructure where we control the entire chain, from manufacturing to delivery. Thanks to our strategic stocks and our full control over our industrial facilities, we are able to guarantee product availability and consistent quality standards.
