We are delighted to introduce Tania Faudemer the new Sales Manager for France & other export markets.
What was your background before joining Biogrow?
After graduating from high school, I traveled solo to Nepal, a powerful experience that deeply sensitized me to the importance of agriculture. This trip allowed me to see how essential agriculture is not only to ensuring food security for populations, but also to economic development and the preservation of ecosystems. I also became aware of the challenges of sustainable development and the need to adopt environmentally friendly agricultural practices to preserve natural resources and ensure sustainable food production. Although I don’t come from an agricultural background, this awareness reinforced my interest in tropical agronomy and convinced me to focus my studies in this field. I joined ISTOM (International Agro-Development Engineering School), attracted by its approach focused on tropical sectors and its international outlook. Wanting to further develop my skills in management and business, I then joined the Purpan School of Engineering in my third year. This multidisciplinary training allowed me to acquire a comprehensive view of agricultural issues, from the field to marketing, and to understand the fundamental role of business in promoting agricultural sectors, particularly in an international context.
Why did you want to work for our company?
I wanted to join Biogrow because its commitment to sustainable and responsible agriculture fully aligns with my values and background. Biogrow is operating in a rapidly expanding market, and I am particularly attracted by the innovative solutions offered for more sustainable production in greenhouse soilless crops. I also appreciate the fact that you have your own factories in Sri Lanka, India, the Philippines, and Brazil, which allows you to have direct control over production and guarantee the quality of your products internationally. This reflects a true commitment to sustainable development and efficiency. Furthermore, Biogrow enjoys an international reach, marketing its products in over 40 countries around the world. This international dimension is a real motivation for me, and the opportunity to grow within a dynamic, innovative company is a rewarding opportunity that aligns with my professional ambitions. Joining Biogrow allows me to work within a pioneering company, primarily a producer-based company, which generates a concrete, positive impact on the agriculture of tomorrow, and to contribute to projects that are meaningful to me.
Tell us a little about your position?
As Sales and Export Manager for France at Biogrow, my role is to develop and structure sales of the company’s products in the French and international markets. This involves both managing and nurturing an existing client portfolio, as well as prospecting for new markets and strategic partners. I will be responsible for certain foreign countries (mainly Europe and Asia) and the southeastern part of France. My responsibilities will include analyzing customer needs, defining business strategies tailored to each market, monitoring contracts, and coordinating with technical and logistics teams to ensure optimal service. I will interact with distributors, producers, and stakeholders in sustainable agriculture, highlighting Biogrow’s innovative solutions to address the sector’s challenges.
This position allows me to combine my dual expertise in agronomy and international trade, while working in a dynamic environment focused on sustainable agricultural practices. It’s a truly strategic challenge that requires commercial vision, technical understanding, and the ability to adapt to the specificities of different markets. I look forward to exploring the production sites in Sri Lanka and India to fully familiarize myself with the products and better understand customer expectations and needs.